Our dear friends at Slash Jeans invite you to spend that delicious check the government is sending you this week on their new summer stock. Check out the adorable colored jeans by Nooworks and great new selection of t-shirts that just arrived! Let Slash make you over!
Even if you're not a Cal student, you should check out the Fashion and Student Trends Spring Fashion Show this Sunday at 8pm. Sadly, Fashion Forward will be out of town this weekend and won't be able to cover the event. But if anyone can make it, please send us any pictures or details to share with our fellow fashionistas! Catch a glimpse of some great up and coming designers!
‘Clearing space’ and ‘starting fresh’ are spring time rituals that almost all of us follow. There is nothing better than purging an overstuffed closet, and making room for fabulous new clothes of course! Maribel on Lakeshore Ave. makes these rites of spring a snap. Fashion Forward went in recently to consign some items taking up space in the closet, and the process was quite enjoyable. There was no wait, and Anne, the owner explained how they consign, and it was done! Just like that. Maribel only takes designer/brand name clothes in good condition that are generally (unless it is a great piece) from recent seasons/collections. And, if it is your first time consigning you get 10% off your next purchase! Which is great because in store they had super cute Diane Von Furstenburg denim shorts, LA made tops, and an awesome Stewart and Brown cardi!
Past finds at Maribel include: Marc Jacobs skirts and tops and a fantastic Jill Stuart tea dress.
So go ahead, purge those clothes you don’t wear and pick up something new for spring.
Located at: 3251 Lakeshore Avenue Oakland, CA 94610 (510) 419-0677
Kathy Kamei Trunk Show! Saturday May 3rd from 12-4 pm. At McMullen on Piedmont Ave.
Kathy Kamei, creates incredible pieces inspired by Balinese artistry that feature dot-design, like the saddle ring in the picture above. Each piece in certain to make an unforgettable statement, that is certain to be worn on numerous occasions, if not daily.
The best place to start when looking for a change to jumpstart a new you is to do a little makeup shopping. But if your anything like me and can't tell the difference between blush and bronzer than you might benefit from a little help from Benefit Cosmetics.
Some kind-a gorgeous is probably the easiest foundation you'll ever use, with a really light tint that works on almost all skin tones. It gives your skin a soft glow without looking too made-up and it comes in the most adorable compact shaped like a record!
The big beautiful eyes palette is a make-up lesson in a compact. It not only comes with concealer, a concealer brush and two tones of eyeshadow, but it evens comes with an instruction booklet to demonstrate how to make your eyes look amazing using only the palette and a little mascara. It's a dream come true for those of us who missed that lesson in high school.
And if you're still looking for a little more help, check out the Beauty School page which demonstrates how to achieve a variety of looks. And if you'd like a little more one on one help, head over to the Benefit Boutique on 4th St in Berkeley. The sales staff is very knowledgeable and helpful and will really take the time to find the best products for you and show you how to use them. It really couldn't be easier to discover a new you!
Spring has finally arrived and it's time to do some long ignored spring cleaning. But while your cleaning out those closets, don't forget to spend a little time giving yourself a spring refresher! This week is Makeover Week at Fashion Forward. Stay tuned for tips on creating your new look, including the best places to to go to get great new products, to get inspired, and to try something new!
For all of you Retro Diva fans out there, or just general collectors of all things vintage, check out the vintage and collectibles sale this weekend held by Retro Diva and Kooky Kitsch. All items range from $1 to $20 and will be anything from tiki kitsch to men and women's vintage to modern Goth and Burner items from Retro Diva's contemporary line. A sale not to be missed. They even promise a tent to keep us pasty kids out of the expected weekend sun.
Just in case we piqued your interest mentioning bamboo fabrics, and just in case we hadn't convinced you that green can be gorgeous, we decided to show you one more beautiful organic clothing line we recently discovered at Atomic Garden.
Habitude is a sustainable and organic clothing company based in Texas (yes, Texas!) that has created a simple, yet beautiful fashion line that is made entirely in the US. Each collection is relatively casual, but there is a simple elegance about the pieces that make them really versatile. We loved this black and white asymmetrical dress.
This simple stunner is another example of how sexy bamboo can really look (it's made with 67% bamboo, along with other organic materials!). Pair that with a pair of Melissa ballet flats and a gorgeous pendant from Molly M and you have an entire outfit that's conscientious and chic. Who knew it could be this easy?
It seems like lately you can't spit without finding something made from bamboo. Everywhere you look there's bamboo flooring, kitchen utensils, and even fabrics! But this sustainable medium is not just for the practical minded.
Using her design skills and knowledge of materials from her career as an architect of sustainable homes, jewelry designer Molly M laser cuts beautiful botanical designs on two different kinds of reclaimed bamboo veneer, the most sustainable wood product available.
On many designs she also uses recycled pieces of felt and wool from army surplus clothing and suede reclaimed from old jackets. Remember that next time you're looking for a use for that old winter coat! Molly's pieces are at once earthy and delicate and are truly little works of art you can feel good about wearing. Check out a great selection of Molly's earrings and pendants at Drift Denim next time you find yourself in Old Oakland.
You may remember last week we mentioned some of our favorite pieces from Magnet were the adorable flats from Melissa. In honor of Earth Day we decided these recycled beauties deserved a second look.
Made from reused PVC pipe, Melissa shoes are completely recyclable and produced by employees who are paid above average wages with benefits. The company also makes sure to recycle almost all of the factory water and waste used and even reuses overstock shoes in the production of the next season's line. These are shoes you can truly feel good about wearing.
But don't think you have to wear something bland to be kind to the environment. Melissa teams up with celebrated designers each season (like The Campana brothers, Judy Blame, and Karidm Rashid) to create unique and high fashion designs that defy the limits of the medium. Who knew plastic could look this good? From edgy kitten heels to classic ballet flats, there's a Melissa shoe to suit every style. And did we mention they smell like bubble gum?
Stay tuned for the 2008 collection when Melissa will pair up with Vivienne Westwood. We can't wait!
Fashion Forward first encountered Pharmaca on a recent trip to Seattle, not knowing that just a month or two down the road Pharmaca would open shop in Oakland. They carry a great selection of European/ natural bath and body products. check out their selection for green hair care products!
Pharmaca Press Release:
Our goal is to help you achieve optimum health, vitality and wellness, whether through traditional prescription services, complementary and natural remedies, or a personalized blend of both. The Pharmaca team is committed to health as a patient-practitioner partnership involving body, mind and spirit. Our conventional and complementary medical services are guided by professional knowledge and scientific research, so you can be confident in your choices. You'll also find a complete selection of fine personal care and beauty products, gifts, sundries and small luxuries in our relaxing atmosphere.Experience Pharmaca and celebrate optimum health.
Atomic Garden is a haven for green gifts and goods. Though the space is open and appears sparse at first ( The fixtutres are made of reclaimed wood and there is an amazing vintage cash register!) , there are so many interesting items in stock- Jewelery, stationary, notebooks,dish wares, clothing, candles, silk pillows etc. They are dedicated carrying organic and sustainable products and in store you can find items designed by local artists, as well as Fashio Forward favorites - FluffyCo., Good Society, and Del Forte denim! They also carry just-starting-out lines like the super cool Prairie Underground.
Happy Earth Day! We are all trying our best to reduce our carbon footprint by recycling and reducing our waste, and buying pre-owned clothes or vintage. And, many of us are venturing into buying organic/sustainable clothing. It is a whole new era in fashion. Three lines that go above and beyond simply creating clothes out of organic materials are Edun, Loomstate, and Good Society.
Good Society is an organic denim line that uses fair labor production practices, and they donate 10% of their profits to charities that help various causes, from providing clean drinking water for communities in need, to aiding orphans in India.
Loomstate Organic, is another great line that adheres to fair labor practices, and that is committed to supporting organic farming. This means that no pesticides are sprayed on the cotton that goes into making your clothes! They also work with factories that meet "Gold Standard" production practices insuring that high environmental and fair labor standards are meet/exceeded. Loomstate designs denim, comfy shirts, and simple yet adorable dresses.
Check out the last two dresses on the right Edun ( in black), and the super cute ruffles dress ( in cream) by Loomstate!
Fashion Forward has mentioned Edun before,"Edun is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono. The company's mission is to create beautiful clothing while fostering sustainable employment in developing areas of the world, particularly Africa." It is a fave line of Fashion Forward ( I know I know, Bono) but, the style/design of the clothes is amazing! Every piece is made with couture like details.
Who knew being socially responsible could look this good?
Good Society can be found at: Atomic Garden 5453 College Ave Oakland, CA 94618 (510) 923-0543
Loomstate and Edun can be found at: August 5410 College Avenue Oakland, CA 94618 (510) 652-2711
The style gurus at WhoWhatWear debunk the myth that you have to look gauche to be green. Check out their WhoWhatWhereTV video of the week to learn about some great organic clothing lines and for tips on how to wear them.
Thanks to our friend Al Gore, we all want to help out the environment and do what we can to save the Earth. But sometimes, it's really just not that easy to be green. Whether you have trouble finding organic clothing lines that suit your style or really just don't know how to incorporate them into your wardrobe, this week, in honor of Earth Day, we'll show you what to do. Stay tuned for our favorite green clothing lines and accessories, our favorite boutiques that carry them, and a few tips on how to wear them.
To celebrate Earth Day 2008, Crossroads Trading Co. is throwing a Green and Gorgeous Event Saturday April 19th. You get 10% off one full priced item if you bring your own bag; a free Crossroads tote with a purchase of $50 or more (while supplies last of course!);and you can even enter a drawing for a $50 Crossroads gift certificate!
Crossroads located at: 2338 Shattuck Avenue Berkeley, CA 94704 & 5636 College Avenue Oakland, CA 94618
Now that you've bought that perfect dress at Magnet or McMullen shouldn't the rest of you look just as fabulous? Treat yourself to a mani or pedi at Bisou Nails Salon. You can have your nails done and receive an exfoliating, not to mention relaxing, hand massage (using chocolate hand creams!) The owner is super sweet and inviting, and after a stressful day of work a trip to this salon, where you can be pampered and have a glass of wine, you may feel like you have just gone to heaven. Oh, and did we mention Bisou uses organic and vegan friendly nail products? Just one more thing to make you feel that much better!
Located at: 5292 College Ave Oakland, CA 94618 (510) 655-6363
Elixir Salon in Berkeley is another wonderful place to find organic beauty products and get the star treatment. The salon space is beautiful and as they are an Aveda salon, you can be sure of the quality of their natural shampoos and hair treatments. The stylists truly know what they are doing and take the time to get to know you and work with you to find your perfect cut. Located at: 1599 Hopkins St Berkeley, CA 94707 (510) 526-1700
If you truly want to treat yourself this week, take a stroll over to Magnet on San Pablo Ave in Berkeley. With a spare and simple look, this boutique is truly a reflection of owner Camille Mason's style. Set against a white backdrop with simple glass and metal displays, Magnet is full of beautiful pieces that are at once wearable and high design.
Magnet has everything you would want in your wardrobe, from sweet simple dresses to sweaters, and beautiful accent pieces and accessories. You could walk out in any piece you find here and look and feel fabulous.
Our favorite pieces were the Rachel Nasvik Phoebe bag, which with a detachable strap can be used as a satchel or a hobo bag, and the entire line of Melissa shoes made from recycled rubber. Who knew being green could look so good? Stay tuned for more about this great line next week when we'll be featuring some great eco-friendly pieces in honor of Earth Day.
As you may remember from Vintage week a few weeks ago, Magnet, along with Twisters, Dolled Up, Icon, and Herringbone Apothecary are part of The East Bay Style Collective. Check back in May for info about their upcoming Spring/Summer Fashion Show benefiting the Children's Village of Sonoma on May 17th.
McMullenon Piedmont Ave may just be the perfect place to find that special occasion designer dress. The store carries a beautiful selection of dresses and blouses from Diane von Furstenberg, Catherine Malandrino, Development, Robert Rodriguez, Rebecca Taylor and Rory Beca. And many others of course! My favorites are Rag & Bone and Grace Sun. The staff and the owner, Sherri, are really helpful and truly interested in helping you find a piece that you'll love. The best part of McMullen is that they are willing to go the extra mile. Fashion Forward went in and asked about the possibility of ordering a Grace Sun Dress spotted online and Sheri called within a few days with information. While sadly, the dress was from a previous season, she did have some great suggestions about alternatives. Be assured you will happy with what you find in this warm and inviting shop.
Located at: 4395 Piedmont Ave Oakland, CA 94611 (510) 420-6906
If you love Kevin Aucoin's make-ups techniques and have always wanted to learn to master them yourself, head over to Herringbone where Alexis, a professional make-up artist trained in Aucoin's style is giving 20 minute personal consultations.
Call to schedule a session between 12:00 and 7:00 on Thursday April 17th.
Although it's easy to overlook the importance of accessories, a few great pieces can really change your entire wardrobe. And while it may seem decadent to spend a lot on something as small as a clutch or a new pair of earrings, combining these pieces with basic pieces of your wardrobe can carry over last season's staples and give them a fresh new look.
One accessory that doesn't seem to be going anywhere anytime soon are big sunglasses. If you haven't already given in to this oversized trend, then now's the time to treat yourself to any style by Tom Ford. Our favorite? The Whitney, which comes in black or brown smokey plastic. You can find them in the East Bay at Alina B in Danville.
If you're craving that pop of bright color that is a must have this spring and summer, try any of the beautiful clutches by Kate Spade, like the Orchard Street Jocelyn clutch in amazing green leather. Pair it with the basic blazer you bought last season to carry your winter look into spring. If you feel like avoiding a trip to the city, you can find Kate Spade products at Ellington & French in Berkeley.
And if you're looking for that perfect pair of shoes to celebrate the lovely spring weather head over to Rabat in the 4th St shopping area in Berkeley. Chose from a delightful selection of shoes and handbags, such as these tan and yellow leather gladiator sandles by Claudia Ciuti.
So it's that time of the year again. Yes, that's right, tax time. But that also means tax refunds! We all know we need to pay off bills and set money aside in savings, but after all your hard work shouldn't some of that refund be spent on a gift for yourself? This week we'll look at some great accessories that are worth spending a little extra on, our favorite high end boutiques, and a few other ways to treat yourself with that extra cash.
If you're not sure what kind of jeans you're looking for, or have just never really been able to find a pair of pants with a decent fit, then Slash Clothing may be just the place you're looking for.
With two floors stocked literally floor to ceiling with jeans, it'd be hard to walk out empty handed. With a focus on basic denim that is made in the US or by overseas brands that are crafted within their own countries, Slash is the perfect place to go to find high quality, well-fitting jeans to fill out your basic wardrobe. And with brands such as LTB by Little Big, Cheap Monday, and Big Star ranging in style from high-waisted to colored to basic bootcut (don't despair skinny leg fans! they have a whole table devoted to them) any size or shape can find something they like.
The best part about Slash, however, is the employees. These girls know their jeans and know what you need, even if you don't. I walked in despairing of every finding a pair to fit my high
waist and bountiful hips and walked out in a pair of !iT jeans that fit like they were made for me. Besides denim, Slash also carries a small selection of locally made tee's and accessories from SF basedFluffy Co. and adorable cotton dresses and select pieces from She-bible.
But don't think that's all you'll find. You haven't been downstairs yet. If you're feeling a little more thrifty and are looking for something more vintage, head outside and around the corner to Slash's original home. A tiny cramped basement literally covered in jeans awaits you. Don't be frightened by the dimly lit interior and the chaos of denim that surrounds you. There are treasures awaiting you, if slightly less artfully arranged. Within five minutes Fashion Forward found ourselves arrayed in matching super high-waisted sailor pants with almost comically wide legs and adorable striped shirts, both for less than $50! The salesgirl, also sporting her own pair (and a fanny pack, yet somehow looking amazingly chic) was somehow able to find two pairs of these pants in the chaos of the room that fit a five-foot one frame and a five-foot eight. It was really something to behold.
So whether you're looking for a pair of vintage levis or are having trouble finding a comfortable pair of jeans, head over to Slash for exceptional customer service and more jeans than you'll know what to do with.
Recently,Fashion Forward had the opportunity to travel with the owner of Drift Denim to the CALA show in San Francisco to write up some new lines for fall. The show's main focus was on smaller design lines. It was overall, a smaller fashion trade show yet, Fashion Forward spotted a few stand out collections to be on the look out for fall. Society for Rational Dress Life With Bird Prairie Underground Filly
What can you expect to find at Drift Denim for fall? New styles of J Brand jeans, and tops from Ogle.
Have you ever been lost as to what size to ask for when you are out looking for a new pair of jeans? Why is it that you can wear a size 28 in some jeans, and a size 26 in another? Well, there really are no sizing standards and each denim line sizes their jeans differently- even jeans within the same brand can run either smaller or larger than what a tag states. This is due to the cut of certain jeans and/or the material the jean is made of. Here are some online guides that help to de-mistify denim sizes.
Couture Candy's fit guide let you know what style fits best fr your body type-they also have some brand suggestions. The National Jean Company website lists the actual size ( not the size listed on the tag) of some of the ore popular denim brands. And, True Jeans online has a great care guide to insure you keep your jeans looking and fitting fabulous for a long time.
On first walking into August you may feel as though you have wandered into a gallery. The store's space and product merchandising are akin to an art installation. The natural elements of the displays and minimalist aesthetic of the shop perfectly reflect the design philosophy of the lines they carry. At August you can find pieces such as Sweden's Acne Denim (for men and women), their super luxurious cashmere t-shirts, as well as denim and tee's from Bono (yes, Bono) and wife Ali Hewson's organic/sustainable line Edun. The staff was super helpful in explaining more about the designs and Fashion Forward walked out just a little bit more in the know.
Beyond denim, August also carries a lovely selection of accessories and an assortment of unique designers. Our favorites? Beautiful dresses by avant-garde designers Hache and tops and dresses by the organic/sustainable line Loomstate. The walls, appropriately enough for the space, where also sparingly adorned with beautiful poster-sized photographs for sale. August is truly a museum of beautiful craftsmanship. Go there to be inspired.
Located At: 5410 College Avenue Oakland, CA 94618 (510) 652-2711
It's hard enough to find a decent pair of jeans, let alone find one that you can feel really good about wearing. Look no further. Designer Tierra Del Forte has created a line of stylish, earth-friendly denim made entirely from organic cotton. Partnered with The Sustainable Cotton Project, Del Forte jeans only uses materials made with sustainable farming practices, and all the clothing is constructed in the U.S.
And don't think you have to sacrifice fashion for your cause. These are some beautiful jeans. With a line of select styles from straight-leg to to denim skirts, there is something for everybody.
Try the Willow and be green in this season's hottest trouser pants. Del Forte even carries a Sailor Pant style (check out the Marina Trouser).
Or check out the Willow Short if the weather gets too steamy for so much fabric.
The best style for staying true to Mother Earth is the reJEANeration Skirt, which is made entirely from recycled Del Forte jeans.
Drift Denim in Old Oakland is the place to go in the East Bay (or in the city for that matter), for hard to find denim brands, like 18th Amendment, Deener, and Kasil. The owners at Drift really take care in selecting pieces - creating just the right balance of classic and unique items. Alongside newer and fashion forward denim lines, ( 18th Amendment, Cheap Monday, Cassette etc.)they also carry classic fits like, Joe's Jeans and Freedom of Choice. They also have a great selection of denim for men, focusing on Japanese/ Raw Denim lines like Stronghold and local brand Red Clay. They also carry tailored and slim fit jeans for men from Kasil and Cassette. All of this in a beautiful Brooklyn-loft style space, and the sales people couldn't be nicer, or more knowledgeable of styles and fit.
This week is Denim Week! Finding the right pair of jeans can often be a daunting task, add to that the travel time into the city, and you've lost a whole Saturday or Sunday! And really, wouldn't you rather spend those days sleeping in, or catching up with friends? We know we would! So, Fashion Forward explores the best places to find that perfect fit at specialty denim stores, right here in the East Bay, and next time you take a Saturday to go shopping for jeans you can the hit snooze button and sleep in a little longer.
Fashion Forward crosses the Bay Bridge to the CALA designer market, on a buying trip with Drift Denim Essentials. Stay tuned to find out what lines will be carried in store at Drift in Fall '08! And, stay tuned for our review of this store located in Old Oakland.
It is common for designers to turn to the signature looks of past decades for inspiration, and for the past few seasons designerss leaned heavily toward the aesthetic of the 60’s mod, and even 50’s beatnik (think Audrey Hepburn in Funny Face) Designers are now moving away from baby doll dresses, and streamlined shapes (like leggings). The spring and summer collections for this season have brought about a refreshing change. The styles this season are focusing on creating either structured or billowy shapes that show off the waist. Much like the looks of the 70’s, and 40’s. On the spring runway at the Miu Miu show you saw very tailored waist conscious dresses that reflect 40's glam with a futuristic appeal, much like the outfits Sean Young wore in Bladerunner. Other designers have created a softer look with flowing billowy fabrics ( nipped in at the waist), much like the styles of the 70's. Designers that have done this this season are Chloe, Diane Von Furstenberg ( of course), and 3.1 Philip Lim.
The predominant trend for spring, is the high waist. In particular high waisted shorts and jeans. One line that draws from vintage inspiration for their denim is 18th Amendment. With jean styles named after classic icons such as Lauren Bacall, Joan Crawford, and Bette Davis, they give every gal a chance to be in the fashion spotlight.
!8th Amendement Jeans Can Be found at Drift Denim in Old Oakland! at 815 Washington Street.
You may have noticed driving down San Pablo Ave lately that a surprisingly large number of vintage stores have popped up, especially where the Ave meets Dwight. What you may not know is that all of these vintage stores are connected.
Twisters Vintage, Icon Vintage, and Dolled Up Vintage are all within a block of each other, and along with Magnet and Herringbone Apothecary on Shattuck make up The East Bay Style Collective. Stay tuned in May for info on their 4th Fashion Show, which is held in the parking lot behind Magnet.
Although these three vintage stores are literally within spitting distance of each other, don't think each store is just a repeat of the other. Each one has it's own unique flavor and selection.
Twisters Vintage (look for the bright orange building!) was named the best place for vintage by the East Bay Express and is a fantastic place to go to look for great vintage touches to supplement your wardrobe. Co-owner Heidi Spanier takes special care to select pieces that are relevant to current trends, with a focus on great finds from the 60's. But the store also has a stock of great accessories and pieces ranging from the 1880's to the 1980's. Heidi even spent the time to show me an awesome black velvet jacket from the turn of the century that could have just walked off the runway.
Dolled Up Vintage, Twisters' neighbor and business partner, is the place to go for hats and accessories. Twisters and Dolled Up also have a combined business called Feather Vintage, which focuses on designer vintage pieces and also has a selection of their own designs. Feather Vintage has a website, but you can also find select designer pieces at both Twisters and Dolled Up. At Dolled Up they're spread throughout the store, and at Twisters Heidi keeps a special rack of Feather finds. Just ask, and at either locale they'll show you their favorite pieces.
Icon Vintage is where you should take your significant other. With select pieces for guys, Icon is also home to Retro Diva a boutique featuring lingerie and fetish pieces. If you have the time, take a tour of all three locations. Expect to find beautiful merchandising, friendly service, and great pieces at each.
And don't forget to stay tuned for information about the 4th East Bay Style Collective Fashion Show, which is scheduled to be held on May 17th at 8pm. Sign up for any of the stores' email lists for more information closer to the date.