Wednesday, April 9, 2008


On first walking into August you may feel as though you have wandered into a gallery. The store's space and product merchandising are akin to an art installation. The natural elements of the displays and minimalist aesthetic of the shop perfectly reflect the design philosophy of the lines they carry. At August you can find pieces such as Sweden's Acne Denim (for men and women), their super luxurious cashmere t-shirts, as well as denim and tee's from Bono (yes, Bono) and wife Ali Hewson's organic/sustainable line Edun. The staff was super helpful in explaining more about the designs and Fashion Forward walked out just a little bit more in the know.

Beyond denim, August also carries a lovely selection of accessories and an assortment of unique designers. Our favorites? Beautiful dresses by avant-garde designers Hache and tops and dresses by the organic/sustainable line Loomstate. The walls, appropriately enough for the space, where also sparingly adorned with beautiful poster-sized photographs for sale. August is truly a museum of beautiful craftsmanship. Go there to be inspired.

Located At:
5410 College Avenue
Oakland, CA 94618
(510) 652-2711

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