Wednesday, May 28, 2008

Style Note: Sale and Meet and Greet at Pretty Penny this Friday

This Friday, May 30th, our friends at Pretty Penny are having a storewide 10% off sale! Meet and Greet with the newest additions to the Pretty Penny staff while listening to some great music and snacking on the provided food and beverages. Don't miss it!

Check it out at:
Pretty Penny
Friday, May 30th
6pm to 8pm
5488 College Ave
(510) 594-9219

Fashion Forward is on vacation!

You may have noticed a lack of posts this week. Well, with the Memorial Day holiday, a move from Berkeley to Oakland (woohoo!) and some business trips, there hasn't been much time to go shopping this week. But don't fear! We'll be back on Monday for Boys!Boys!Boys! where we'll show a little fashion love for the men in our lives. Stay tuned!

Friday, May 23, 2008

Soothe Summer Skin!

Now that you have your cute summer sandals and sassy sunglasses you're ready to head out into the sun! Just make sure you don't forget the sunscreen!

But if you do forget to slather some on before heading out to the beach, Fashion Forward has a few recommendations for great places to go to soothe your summer skin.

In case you weren't inspired to check out Herringbone Apothecary's awesome makeup selection and cosmetic lessons during our Makeover Week, we'll remind you that they also have wonderful facials given by their resident esthetician Cody. After your facial Cody can also recommend some great products, like the skincare line from Trilogy.

Or, if you know that maybe you aren't the best at taking care of your skin, plan ahead this summer and book an appointment with Francesca Cavanaugh at Alchemy Skin Spa in Kensington. But be forewarned, you will have to book ahead - it can take a while to get an appointment. But sometimes it's just worth it to wait for quality.

Francesca solely runs Alchemy and works one on one with each client. You'll walk out with beautiful skin and feeling serene and refreshed. Alchemy is also a Certified Green Business and uses organic skincare products (such as Dr. Alkatis Organic Skin Food), many which are locally made and woman owned. So even though you're treating yourself, you can feel good knowing you're also supporting small organic bussiness owners.

Sunglasses photo courtesy of vogue online.

Thursday, May 22, 2008

Event This Saturday May 24th At Herringbone!

We are thrilled to announce our upcoming trunk show, this SATURDAY, MAY 24th. From 2 - 6 pm, MOTH LOVE creatress, Gretchen, will be sharing some of her newest pieces. MOTH LOVE specializes in handmade and sustainably designed headbands and hair combs. Each gorgeous piece is hand-created with feathers Gretchen herself has plucked from pheasants hunted by her father. All the leather is reuse/scraps.In addition to sharing the most recent pieces to leave the nest, she will be introducing new MOTH LOVE items at the trunk show!Perhaps you were inspired by the EBSC's recent fashion show or you'd like to meet the woman behind this amazing line ... or maybe being the first to select from the sweetest (and wildest) hair accessories around sounds like a lovely way to spend part of your Saturday ...Whatever tickles your fancy, stop by Herringbone from 2 - 6 pm and get some MOTH LOVEin!'The mission of Moth Love accessories is to design natural, hand crafted hair accessories that amplify the unique and natural beauty within its wearer.' - moth loveXO,

1527 Shattuck Ave.
Berkeley, CA 94709

Capsule Design Festival This sunday May 25th

Yes, we know, this is not in the East Bay, but there will be East Bay designers there, and local shops writing lines to carry in East Bay stores!

Capsule Design Festival
Sunday, May 25, 2008
11:00 am 'til 6:00 pm
Hayes Valley ParkOctavia and Hayes Streets,
San Francisco, CA 94102

This Spring's Capsule Design Festival will feature 160 clothing, jewelry, children's, lifestyle and accessory designers along with artists and musicians. We'll have music on the green, courtesy of Flavor Group, and other special events to be announced.
San Francisco is at the center of a consumer movement to support original independent design. CAPSULE's design festival is at the center of the San Francisco independent design community, providing Bay Area designers with a rare opportunity to come together for Northern California's largest festival for independent design.

Recap: EBSC Fashion Show!

The East Bay Style Collective 2008 Spring/Summer fashion show was a success. Despite the return of cooler evening temperatures, there was a great turnout to view the pieces currently being sold at EBSC shops (Magnet, Twisters, Icon, Feather Vintage, and Dolled Up). Some of the FF's fave pieces: a Charlotte Ronson silk print dress , Rachel Comey blouse (at Magnet) and the variety of hot pants from Feather, Dolled up and Twisters.

The hair and makeup (provided by Herringbone) was fantastic. You can buy the products used on the runway in store! You'll be glad to know they carry Poppy King's line Lipstick Queen!

Check out these runway shots.

So, if you missed the show you can rest assured you'll still find great pieces to add to your wardrobe at any of the EBSC shops.

Wednesday, May 21, 2008

Get Sunglass Savvy!

One of the most essential items to your summer wardrobe is the perfect pair of sunglasses. The right frames can definitely add a little touch of sass or sophistication to any outfit. This Spring Fashion Forward has noticed a definite shift from last season's uniform oversized look to a wider variety of funky and multi-colored frames. 

With a season of music festivals, picnics, and trips to the beach ahead of us, use your sunglasses to define you this season! We especially loved these heart shaped frames shown in Vogue's online highlight of Coachella outfits. They remind us of those great plastic frames we wore in our 80's childhoods. Don't be restricted by shape, color, or pattern. Go nuts!

The most important thing when looking for the perfect pair of sunglasses, however, is finding the right frames to suit your face, which can sometimes be a daunting task. We found this great fit guide on Yahoo that gives a few tips on finding the best shape for most face types. Check it out if you need a little help.

Fashion Forward's favorite place to find awesome unique frames is Sharks Vintage on Telegraph Ave in Berkeley. With a huge case full of quirky vintage eyewear, it's a great place to find retro shades and other cute summer finds. 

Get summery at:
Sharks Vintage
2505 Telegraph Ave

Tuesday, May 20, 2008

Chie Mihara at Iniam!

On FF's recent trip to NYC, Chie Mihara shoes were spotted in a variety of stores.With very good reason. Every shoe in this line is fun with a great combination of edgy and just plain sweet! Perfect for pairing with your favorite sun dresses!

Chie Mihara launced her line in 2001, after studying design in Japan and NYC and working for companies like Sam & Libby in NYC and Charles Jourdan in Spain!

And now you can buy her shoes in Oakland at Iniam Boutique.

Loacted at:
5902 College Avenue
Oakland, CA 94618
(510) 597-1558

Monday, May 19, 2008

Summer Luxe

Usually, finding the perfect shoe to match your summer dresses can be a challenge. Not so, at Twenty Two Shoes. They make it so easy!

"Launched in fall of 2005 by Christopher and Alexandra Silverman
, twenty two shoes is an accessible luxury brand specializing in footwear and handbags. Their design philosophy balances modern minimalist aesthetics and old-world craftsmanship, setting an enduring standard for style, elegance and function. The mission at twenty two shoes is to become an iconic brand based on the principles of high quality and taste, environmental sustainability, and social justice."

The shoe designs are beautiful and classic, each pair exudes vintage charm and could easily have been worn by the stars of our favorite classic movies. And it is no wonder, as each pair is made in Italy-using the highest quality materials.

FF's fave picks are pictured below. The first shoe is a beautiful leather peep toe flat perfect for pairing with high-waisted skirts and shorts, mini dresses, and sun dresses. The second shoe is an ankle strap peep toe pump, that would look gorgeous with full skirted dresses and jumpers. The last shoe, a cut out leather pump in a fantastic rich blue color (it also comes in black) would work particularly well with dresses that have a more fitted skirt.

Located at:
22 Shoes Oakland
5856 college avenue
Oakland, CA 94618

Dolce Vita is a California company with headquarters in Emeryville. Though they do not have a retail shop in the East Bay, they do have an excellent selection of summer shoes in their online store. These shoes work well for those of us on a budget. FF's fave picks are two of their peep toe flats. The first shoe is perfect for your more sophisticated looks. The second pair adds a pop of color to your more casual outfits.

Purchase at:

Saturday, May 17, 2008

Summer is Here!

With the heat wave that has hit us this past week it seems to reason that everyone is out and wearing their cutest summer outfits while trying to stay cool. This week we'll feature items (and tips) to help you get the most wear out of your summer faves. We will be posting our picks for summer footwear, sunglasses, and skin care products that, no matter how high the temps soar, will keep you looking effortlessly cool.

Friday, May 16, 2008

Fashion Event!

the EAST BAY STYLE COLLECTIVE invites you to their SPRING/SUMMER 2008
benefitting the CHILDREN'S VILLAGE of SONOMAoriginal artwork by mahnee titus



8pm door/bar
9pm show

in the parking lot
behind the
2500 block
of San Pablo

(enter between
2524 & 2530 San
Pablo Avenue)

$10 donation @

the door
$8 advance @ any EBSC boutique

Featuring vintage and contemporary looks from Icon, Feather (Dolled Up and Twisters teamed-up) and Magnet, with fabulous hair and make-up by Shawn Burke of Herringbone. Late night shopping after the show with 10% discount at each store.

*plus: free goodie bags for the first 50 fashionistas

contact us at or at any one of our shops.

click here to visit EBSC online

learn more about the Children's Village of Sonoma here

*original artwork by Mahnee Titus

Event Giveaway!

Had a stressful week? Overwhelmed by the heat? Feel like ending the weekend sipping tea infused cocktails and shopping for great vintage and indie designers and while pampering yourself with mini spa treatments? Then maybe you should check out the Indie Tea Party at Brownie's Vintage and Indie Industries

This sweet little party is by invitation only, but Fashion Forward just so happens to have a few extra tickets to give away. E-mail us at First come first serve. 

Have some fun at:
Brownie's Vintage
2001 Milvia St

Fashion Focus Friday: fiftyseven-thirtythree

You may remember fiftyseven-thirtythree from T-Shirt week last week. We were so taken with their awesome hoodie and tee designs that we decided to pick this design duo's collective brain and learn more about this nifty local line. 

FF: Tell us a bit about yourself and your clothing line and how it all got started.

57-33: My name is James Dawson. My girlfriend Loretta Nguyen and myself started fiftyseven-thirty three about 11 months ago. We make tees and hoodies in Oakland. We use all American made sweat shop free apparel. We screenprint using water based/solvent free inks and stencil using non-toxic paints. All our production is done by us in The City of Oakland. Some of the work is done in our live/work in East Oakland, the rest is down at the Hieroglyphics warehouse. I know the guys at Hiero from doing photography. If you want an Indie role model, check out Hiero- they went Indie back before it was the norm. I made my living as a photographer until we started fiftyseven-thirtythree. I've photographed LOTS of people: The Killers, Arcade Fire. I even photographed The Backstreet Boys once.

FF: When you're not designing awesome tees and clothes, what do you do?

57-33: Mostly I do all the other stuff that comes with running this company. Loretta and I do most of it ourselves. Designing is such a small portion of it. There's ordering, marketing, mailing, deliveries, bookkeeping, inventory, web stuff... I could go on and on, but it's sufficient to day there are a LOT of little things to do. I don't have much time for much else. Occasionally I'll watch a video. I'll pick one movie and watch it in sections over and over again for like a month. I usuall just fall asleep after about 15 minutes. I like Bogie movies and Spalding Gray. Currently I'm watching Glengary Glen Ross. I'm a little addicted to, too.

FF: When did you start designing your own clothes?

57-33: When I was a teenager I used to make my own stuff. I'd make stenciled shirts for my girlfriend just for fun. I just cut paper stencils and spray painted wife beaters. I did one of President Gerald Ford that I still like. About a year ago I decided to teach myself how to screenprint. That's when it all started.

FF: Who inspires you and who are your favorite designers?

57-33: I get inspired by odd random things: a poster I see on a telephone pole or something someone said to me years ago. I don't go shopping very much, so I'm not even sure who's out there or what they're doing. A lot of it comes from music or the news. I spend a lot of time listening to things because it's something I can do while I work.

FF: What are your favorite local shops?

57-33: Like I said, I don't really shop that much. Most of the stores I know because they carry our stuff and they're all awesome!! Rag Co-op, Pandora's Trunk, Paragraph, Verse, The Giant Peach, Anonymous Venice, Fabric8, Black and Brown, AsianICandy, Fawn, Pro Arts Gallery, and Still Life.

FF: What advice would you give to other Indie artists?

57-33: Don't be lazy. You don't have to know what you're doing but you do have to work hard. Believe in yourself and stick around long enough and you'll get somewhere.

Thursday, May 15, 2008

Target Goes Green!

While it is not really our style to write about what goes on at the big box stores like Target- FF just couldn't resist posting about Gregory Rogan's line for GO! Internationl. Rogan is behind green lines like Loomstate and he designs for Edun, and now you can get his cool organic cotton summer pieces for a fraction of the cost.

And, where other lines that have designed for Target have not lived up to their hype (poorly constructed peices and cheap materials that only looked good in the advertisements) Rogan lives up to his name and the fabrics are not at all flimsy. Some of the prints may not be for everyone ( leopard print/ cheetah print) but, all in all it is a great collection. In stores May 18th!

Located at:
Target stores nationwide.

Recap: bennykelly Craft Party!

Last Sunday Fashion Forward attended an amazing craft party thrown by the lovely benny & kelly at Pretty Penny (our favorite vintage/record store combo!). Held to celebrate the closing of the Renewed tee series, every guest could stencil her own one-of-a-kind tee or fringe her own bandana. benny & kelly provided the materials and was there to show us how it's done.

There were some seriously neat shirts being made, and even if they weren't a work of art, it's still fun to get covered in paint every once in a while.  It really turned out to be stencil madness with brown horses and white elephants and red ears being stenciled on anything that was fabric. One girl decorated her dress while she wore it, while another made a pretty purple cardigan even more fabulous to wear home. It was really fun and inspiring.

Music was provided by Jody of When You Awake, an awesome L.A./New York based alt country blog. Check it out when you have the chance. And if you're looking for a cute sun dress for this wicked heat (can you believe how hot it is!) you should check out the dress rack at Pretty Penny. I saw a ton of adorable summer numbers while I was waiting for my shirt to dry. 

Find dresses at:
5488 College Ave

Find Music at:

Find tees at:

Wednesday, May 14, 2008

Recap: Indie Art Show

Last friday, Fashion Forward had the opportunity to go to the second friday of the month art show at Indie Industries and Brownies Vintage. With a glass of wine in one hand and a chocolate dipped marshmallow in the other, we chatted with artists and mingled amongst awesome independently designed clothing.

A fellow celebrator of all things East Bay, Eric Brooks introduced us to his series "Un Dia mas en Calle 13," a tribute to the gradual rebirth of Richmond through oil and acrylic. With abstract shapes of dark buildings shading the violence below and bright sunbursts of growth above, the series illustrates the attempts within Richmond to surpass the violence within its city limits. Each canvas is a celebration of a city in transition. They also have really awesome names like "Smokehouse Surrender - Dry Dust Shifting Through Boards Jostling": they're all rearranged words taken from Cormac McCarthy's Suttree.

We also had a chance to chat with Sarah Beth Goncarova, a painter and ceramicist. Sarah Beth, as a sort of creative side project, also creates beautiful and often whimsical collages. 

Although they began as small presents created for absent friends and family members, Sarah Beth soon realized that these little gifts through the mail were not being fully appreciated by their recipients (she mentioned a few may have made their way into the trash). 

And so her "Correspondance" series was born and has morphed into small tributes to friends and moments. If you look carefully, you can craft a story within each small frame. 

We can't wait until the next second Friday to see what Indie Industries and Brownie's has in store for us! Don't miss it!

It's all happening at:
Indie Industries
2003 Milvia St

Brownie's Vintage
2001 Milvia St

Eric Brooks online studio

Sarah Beth Goncarova online studio

Tuesday, May 13, 2008

Brooklyn Part II

The great thing about the stylish people in Brooklyn is that they seem to effortlessly combine high end designs with D.I.Y elements and vintage finds. And, I'm sure they get a little help from local shops like Flirt and vintage mecca, Beacon's Closet.

Flirt is a wonderful shop/ studio space where designers sell their handmade goods and clothes. The best part is that at Flirt you can be a part of the design process- you can design and sew your own clothes by taking classes at their sewing studio Home Ec!


Flirt Park Slope

93 Fifth Avenue
Brooklyn, NY 11217

Flirt Carroll Gardens

252 Smith Street
Brooklyn, NY 11231

Home Ec

303 3rd Avenue
Brooklyn, NY 11215

Beacon's Closet does have some fame out here on the west coast as being the place to find vintage pieces when in the NYC area. Beacon's buys, sells ,and trades vintage and designer goods- they even have a small selection of items for sale online.

Beacon's is stuffed to the brim with clothes, you really need to allow yourself the time to delve into the racks.

Located at:
220 5th Avenue
Brooklyn NY 11215
United States
in Park Slope

and the much larger location at
88 North 11th Street
Brooklyn NY 11211
United States
in Williamsburg

Monday, May 12, 2008

Meanwhile, Back in Brooklyn...

After a whirlwind week in NYC (and the borough of Brooklyn) - Fashion Forward is here to share some of the great places where Brooklyn girls get their unique clothes. During a dinner with friends FF got the scoop on the hot new shops- like Noisette.

Though small, Noisette is very warm and inviting. The natural color palate of woods and cremes create the perfect backdrop for the European/international labels they carry, such as shoes from Chie Mihara; Bags from Bash; Dresses from Maje;and jewelery from Ginette. All items are classy and understated - perfect for creating that look that is city sophisticate.

The best part? There is always coffee and tea on hand, as well as delicious hazelnut chocolate Nutella! ( Noisette is French for hazelnut).

And, good news for us West Coast girls, you can shop Noisette online!
Provide your own Nutella.

Located At:
46B North 6th Street

Brooklyn, NY 11211

Bird is another great Brooklyn destination and the home of all things cute!

The store itself is an eclectic mix of high end designer and independent/organic goods. Carrying lines like Alexander Wang, 3.1 Philip Lim, and APC you wouldn't expect to find quirky items like fairy print socks and stackable heart shaped rings in store-but, it is all there!
Applause for e-commerce, as you can shop Bird online as well!

Located at:
220 Smith Street

Brooklyn, NY 11201


For handmade clothes, gifts and goods there is Sodafine.

The whole shop has a D.I.Y philosophy, catering to young artists/designers and small independent labels like San Francisco's She Bible, and organic line Popomomo. They also carry vintage pieces, jewelry, and hand designed stationary. Check them out online at

Located at:
119 grand Street
Brooklyn NY, 11211

More to come tomorrow!

Recap Week

Last week Fashion Forward went to so many fun events and saw so many neat boutiques and designers here and on the East Coast, that we decided to devote a whole week to sharing all the pics and details. Stay tuned for a peak into the life of New York shoppers and the scoop on some great events at our favorite local shops. 

Friday, May 9, 2008

Feel Renewed with bennykelly

Do you have a closet full of t-shirts that you just can't look at anymore cause you've worn them so many times? Or are you looking to add your own twist to the basic tee? Then you better check out bennykelly

With a commitment to sustainability, simplicity, and just pure fun, bennykelly uses all recycled/reused and sustainable fabrics in limited run designs with darling stencil patterns. To celebrate Earth Day, bennykelly introduced their Renewed! line and offered everyone a chance to bring them their tired clothes for a stencil makeover.


The main idea behind bennykelly clothes however is simple joy. Just looking at their stencil designs or their amazing one of a kind wearable art (available in their Etsy store) makes Fashion Forward incredibly happy.

Yes, those are ants stenciled on this beautiful wrap dress. We think it deserves its own dinner party to celebrate it. And if you really want to frighten someone, check out the Behind You Hooded Jumpsuit.

Unfortunately, the Renewed series has come to an end, but you can still make a last minute work of art at bennykelly's closing Craft Party at the lovely Pretty Penny vintage boutique this Sunday! Crafts, live music, and beer and whiskey after 5pm. Come make some awesome tees and celebrate this great local designer!

Join the fun at:
bennykelly Craft Party
Pretty Penny
Sunday, May 11th
5488 College Ave
(510) 594-9219