Thursday, July 31, 2008

Fiftyseven-thirtythree at Rock Paper Scissors Tomorrow Night!

Check out our fave Oakland tee designer Fiftyseven-thirtythree at Rock Paper Scissors tomorrow night during the Oakland Art Murmur.

Project Runway Season 5: Episode 3

Is it just me, or does anyone else feel that this season's contestants are a little blah?

Sure, we have crazy tanning-obsessed Blayne who has to incorporate a neon touch to every hideous dress and stares at other contestants while saying he's going to eat them (is he going to whip out pinking shears next and stab someone?).
And crazy rocker Stella who makes really hideous clothes and whines all the time. And Suede who refers to himself always in the 3rd person.

But as for the good designers? It's kind of hard to tell them apart this early in the game. And no one has really wowed me yet.

Last night's competition was to take pictures of New York at night to inspire an evening look. As challenges go, it was kind of boring. Maybe I was just feeling hard to impress. Some inspirations were the Chrysler Building, a black fire hydrant for a Mad Max feel, graffiti, and the lights of Times Square.
My favorite look of the night? A beautiful black cocktail dress from Leanne, one of last week's bottom two. Inspired by the black grates around the base of a tree, the dress was structural and beautiful without being too complicated. I would wear it in a heartbeat.
The worst look of the night? A hideous shapeless mass by Keith made up of tons of swatches of blah fabric. He was inspired by a soggy magazine on the ground, which should have been a clue that it was going to turn out looking like garbage.
But did Fashion Forward have good instincts and agree with the judges? Apparently not. The loser of the night was Emily who made a dress that looked exactly like a number I had for my barbie in the 80's. It was bad, but not as bad as Keith's.
And the winner? Cute retro Kenley who also made an 80's style turquoise and purple number with interesting structured shoulders and a poof on the side that guest host Sandra Bernhart described as a cover for a goiter. It was interesting, definitely high fashion, but not nearly as beautiful as Leanne's.
And I can't believe Stella didn't make it into the bottom three with her lace-up the side black leather pants and a silver lace up vest-top. I've seen pretty much the same outfit on the streets of the Tenderloin. Not really runway material.

Hopefully next week will bring a more exciting challenge and a drop to the bottom three for Stella and Blayne. Stay tuned for next week's recap.

Wednesday, July 30, 2008

...and congrats to Down at Lulu's!

Our favorite salon/vintage boutique also won best of the bay in the SF Bay Guardian for the "Best Look Tight, Hair Did" category. Congrats to Tina and Seth! Now go get your ass over there for an awesome 'do and a sweet outfit.

6603 Telegraph Ave

Congrats to Brownies Vintage and Indie Industries!

We wanted to congratulate our friends over at Brownies Vintage in Berkeley for winning "Best of the Bay for Vintage Clothing" in the SF Bay Guardian! If you're looking for locally made tees or great vintage finds, don't forget to check out this adorable boutique.

And if you're looking for some great locally made finds for the men in your life, head next door to Indie Industries, who also just one "Best of the Bay for Men's Clothing"!

Brownies promises a BBQ and sale on August 9th from noon to five. Head on over and see why they're the best of the bay.
2001 and 2003 Milvia St

Tuesday, July 29, 2008

The Piedmont Ave. Extravaganza Begins!

FF just spent on spectacular day on Piedmont Ave. in Oakland. While, it may not have the Cache of College Ave. Piedmont Ave is catching up. With the opening of Polish day spa and and McMullen boutique.

Polish is a fantastic nail and skincare spa, just look at some of the treatments they offer:

Polish’s Signature Organic Facial (80 minutes)
"Our most decadent facial as we customize your treatment with cleansers, creams, and masques made from natural, organic ingredients. Come ready to relax and maybe even catch a few ZZZ’s. It’s a pampering facial that doesn’t compromise any of your skincare needs, and it includes oodles of massage (of course)."

Ageless Facial (60 minutes)
w/ LED or Ultrasound
"Let’s face it, we’re not getting any younger, but we can slow down the aging process. Our Ageless Facial targets lines, wrinkles, dryness and loss of elasticity."

Deep Pore Cleansing (60 minutes)
"Steam, extractions, extractions, and extractions!"

Acne or Combination Skin (60 minute)
w/ LED or Ultrasound
"The word acne alone means problem. Stop dealing with acne and let us work with you to tackle the problem. Includes the use of high frequency lights to clear and treat acne vulgaris."

** You can also customize a facial to suit your needs, which is great! The space is welcoming and the treatments are affordable. They also have massage treatments, waxing, lash extentions, and you can get together with friends and have a pamper party. What more could you ask for?

Polish Located at:
4319 Piedmont Avenue
Oakland, CA 94611

And, then there is McMullen. This boutique has really set the standard for fantastic service. It may be difficult to find another shop that can compare. On walking in, owner Sherri McMullen was warm and gracious and, she really knows her stuff! She was able to create not one or two, but six fantastic outfits that were all tailored to my size/colorings and appropriate for the event I needed to find an outfit for. You walk out of there feeling special. And for this FF blogger, the knowledge that I will feel pretty spectacular (and darn confident) wearing what I purchased there, will lead me to go back again and again. It is really rare to find that level of not just customer service but talent and knowledge as well.
The Boutigue carries great lines like: 18th Amendment, Catherine Malandrino, Development,Diane von Furstenberg,Ella Moss,Geren Ford,Grace Sun,Inhabit Loeffler Randall,Milly,Nanette Lepore, Rag & Bone, and many other higher end lines.

Thank you McMullen!

McMullen Located at:
4395 Piedmont Avenue
Oakland, California 94611

Monday, July 28, 2008

Neighborhood Watch

FF is taking on the East Bay, neighborhood by neighborhood. This week we look at the Piedmont Ave. area of Oakland. And of course, we will have our Project Runway re-cap, and posts about other exciting fashion news/events.

Thursday, July 24, 2008

Huge Sale at Slash Jeans

Just as we were introducing you to the latest fall fashions, Slash is having a huge sale to clear out the summer stock and bring in the new fall line. Check it out!

LTB - Several washes and styles in skinny jeans for women - limited sizing! Mens' boot cuts, relaxed fits and more
Big Star - Several boot cut styles and washes
LA Made - Ruffle dresses, pocket t-shirt dresses
Flux Nouveau - Tunic camisoles and scoop neck raw edge tops!
Wrangler 47, She-Bible, US Rags, GDP T's and more all BELOW COST!

New washes in the coveted IT SKINNY JEAN for women
New super cute, fashion forward tops from CHEAP MONDAY for women.
New washes in 510, 511, and 514 LEVI'S for men (and fit women well too!)
New styles, colors, and crazy cuteness from LA Made

Find great deals at:
2840 College Ave
(510) 841-7803

Wednesday, July 23, 2008

Film Noir?

It seems that every fall brings familiar things: cooler nights, cozy sweaters, apple cider, homemade pies, and thoughts of sitting fireside with a good book or strolling through the crisp fall air. And in the world of fashion we can rest assured that the fall season brings darker colors, staple pieces like blazers and trousers, and, more often than not, tweeds and plaids. This fall all our favorite fall fabrics have taken on structured shapes and the runways were full of film noir influences. Sexy pencil skirts and classic cardigans and silky blouses were seen at many of the '08 previews, like at the YSL show. Even MK's Elizabeth and James line had film noir influences.

(Photo: YSL Fall '08 show)

(Photo: Elizabeth and James Fall '08 Line)

But how do you interpret these influences for everyday wear? A recent spread in Bust magazine hit it right on with their more 'modern' take on film noir. Their inspiration? The girls of Twin Peaks. Who can forget the way that Audrey Horn wore plaid pencil skirts and cozy cashmere sweaters? The attire for any of the girls on the show looked effortless and gorgeous!

And it's easy enough to incorporate these looks into your closet. A basic pencil skirt goes a long way and can be worn with cropped cardi's or a blazer and a comfy button-up blouse.

For more inspiration go rent Twin Peaks. We guarantee you'll get hooked!

Tuesday, July 22, 2008

Sex Kitten Hair

Slightly messy, tousled, bed-head hair has been seen all over the runways. In particular the Fall '08 Dior show, where 60's bouffant style hair a-la Bridget Bardot was the new big look.

While the runway bouffants may be a bit over the top for the everyday, it's easy to re-create a more low key version of tousled sex-kitten hair at home. Just use a comb, a trusty hairdryer, and BigSexyHair's What a tease 'Backcomb in a Bottle' product.

Simply blow dry hair part way, section off the back part of your hair (where you want the extra volume) starting at the crown, lift hair and add product to the underneath. Tease and scrunch up hair, or flip head over and finish blow drying the underneath part of your hair. Flip back up and comb hair over so that it looks a bit more smooth. This product really does add volume so you don't need to add too much!

Monday, July 21, 2008

Distressed Denim. To wear or not to wear?

So, we have seen a lot of return to denim styles of the past from skinnies to high-waisted wide-legs. But one thing we never really counted on seeing tied in with premium denim designs has now become the latest trend. In a call back to 90's grunge, you can now buy distressed or "dirty" premium denim in your favorite high end stores. ( Even Barney's is carrying them!) Can this really be a trend that will take off? Would you pay a large sum of money for jeans that will perpetually look unwashed and that have large tears and holes in them?

For example these $215 True Religion jeans:

Or these $169 Paige Premium Denim jeans:

Here at FF we have our theories on this trend, but we are curious to know what you think about it. So please, send us a message or leave us a comment.

Fall Preview Week!

This week at FF we will be posting on up and coming fall fashion and beauty trends from the film noir inspired garb and sexy bedhead seen on the runways, to great new indie designers that are not to be missed!

Photo: YSL Fall Fashion Show
Photo: Of Backstage Dior Fall Show 2008 from

Friday, July 18, 2008

A Bonus Friday Outfit

Okay, so we already gave you one outfit today, but since it's Friday, we're giving you a bonus. Our fave ladies over at The Pretty Penny just announced a great new shipment of vintage duds just came in; including this lovely number:

We love the polka dots! And the sweet summery top. Get it before it's gone, along with tons of other great new finds.

Shop now at:
The Pretty Penny

5488 College Ave

Jumpin' Jellies!

FF loved Corey Lynn Calter's cute and comfy skirt from Tuesday so much that we had to show you her adorable grey and yellow cotton jumper that we also found at Magnet

Perfect for day or night, this super soft dress has great detailing, with a triangle cut-out for a sexy hint of cleavage and yellow vinyl buttons for a little pop of color.

Pair it with those yellow Melissa jellies that went with the yellow Splendid tee...

Or these sweet silver peep-toe flats and some silver bangles.

Find it at:
2508 San Pablo Ave
(510) 848-1966

Thursday, July 17, 2008

Project Runway Season 5: Episode 1

I'll admit it. Until last night I was a Project Runway virgin. Not that I wanted to be, mind you, but until recently I never had cable, or a friend who had cable who was willing to have me hang out on her couch every Wednesday evening. But with my new Bravo access comes a new regular feature on Fashion Forward - a Project Runway weekly recap.

In the first episode of the 5th season the 16 new contestants had to create fashions from whatever they could find for $75 at a grocery store. Awesome. What would you make? I knew a chic who went to prom in a dress made of saran wrap. But no one on the show utilized the multi-use kitchen staple. In fact, almost everyone used tablecloths, which I, and the judges, thought was quite lame.

With all of the materials they could have used! But some used interesting finds, such as beach balls and lawnchairs. The highlight for me was a dress made entirely of ironed blue plastic cups and a yellow creation that included flyswatter accents.

The cast members to look out for this season for sheer ridiculousness are definitely Blayne - the flamboyant tan valley boy from Seattle who named his dress Girliscious - and Stella - the forty-something rocker chic with an attitude. Both ended up in the bottom three.

The cast members to expect at the top are Kelly and Korto who were in the top two of the night's challenge. Katoo made a beautiful flowy yellow dress from tablecloths with a kale and tomato neckpiece.

Kelly made a cute little dress from splatter-dyed vacuum bags with a gold thumb tac bodice and hooks made from a spiral notebook. She ended up being the night's winner. 

And the loser? Of course the cockiest contestant of the night - Jerry. A thirty-something designer who acted too good for the show until he ended up with a shower curtain monstrosity that looked like something from American Psycho. I don't think anyone was sad to see him go.

So far there hasn't been too much drama or couture, but the show has just begun, my friends. And Heidi looked fabulous, as always. Stay tuned as the show heats up for more recaps.

Wednesday, July 16, 2008

Store Closing

FF just received some sad news. Ce Soir lingerie shop on College Ave. is closing after years of providing us with cute pj's and sexy underpinnings.

At this time all items are on clearance.

Best of luck to Quynh in all her future endeavors.

2980 College Ave
Berkeley, CA 94705
(510) 883-1082


Week long summer blowout sale at Drift !
Items will be 20% to 60% off! You can't beat that!

Sale kicks off this Thursday night at from 5 to 9 during Old Oakland's Thursday Night Live Event.

FF will be out and about, so hope to see you there!

From Tina R.

Thursday Night Live in Old Oakland
1st & 3rd Thursdays 5:30pm to 9:00pm
Intersection of 9th Street & Washington to 8th Street

Oakland Events presents a bi-monthly concert series in Old Oakland.

LIVE music from 6p-8p, and a DJ will continue music until 9pm.

Specialty cocktails, wine and beer will be available for sale at our beverage tent.

The event will also feature artisans, local non-profits and merchant booths in the Oakland Local First Marketplace.

BernDiva is selling t-shirts at a vendor booth

Tamales & nachos in the Tamale Girl booth

The artist who created Tina Tamale Calavera will have an art booth

Sophisticated Lady

We couldn't bring you an outfit a day this week without having at least one piece with this season's hottest trend - the high waist. And the gals at Sway were happy to indulge our trend obsession with this gorgeous retro look.

This pretty sheer belted blouse looks amazing with a jersey pencil skirt in an unusual shade of nutmeg. Pair it with a pretty mustard top and those gorgeous pumps that went with your Monday date night dress for a sophisticated and flirty look.

This outfit looks equally amazing with this pretty quilted bag in a matching shade of yellow...

Or this pretty teal leather purse.

Find it all at:
2569 Telegraph Ave
(510) 486-9940

Tuesday, July 15, 2008

Drawn to Magnet

If you're looking for a pretty outfit that you can wear to work or for an afternoon out, head over to FF's favorite boutique for simple yet elegant pieces. Camille, the lovely owner of Magnet Boutique, helped us pick out this beautiful blouse and skirt ensemble.

This buttery yellow tee by Splendid is super soft and very versatile - when you're not wearing it with this fun linen skirt by Corey Lynn Calter, pair it with a pair of skinny jeans and some flats for a comfy casual look.

This simple combo is also easy to accessorize. Try adding a pretty scarf with an interesting pattern, like this houndstooth piece by local designer Gina Pericini.

Or a chunky gold necklace, like this antique seal design necklace by Pyrrha.

And to really make the outfit pop, try a pair of these yummy ballet flat jellies with ankle straps by Melissa.

Find it all at:
2508 San Pablo Ave
(510) 848-1966

Monday, July 14, 2008

Get Swanky at Sway

If you're looking for a sexy and summery outfit for one of the lovely warm evenings we've been having, head over to Sway on Telegraph Ave in Berkeley. 

FF especially loved this soft jersey drape dress in violet, yellow, and grey. It's easy to wear, super comfortable, and has great detailing in the yellow sash and bubble hem.

Pair it with these sexy mustard pumps, a few gold necklaces or bangles for a night on the town.

Or wear these cute metallic gladiator sandals and a jacket for something a little more casual. 

Find it all at:
2569 Telegraph Ave
(510) 486-9940

Sunday, July 13, 2008


We had so much fun last week putting together outfits- That outfit a day continues on into this week. So stay tuned for more! And, please feel free to send us pics of your fave locally purchased outfits!

Friday, July 11, 2008

Check This

Everyone loves Mike & Chris, but this super cute buffalo check dress sent FF head-over-heels.

The dress is simply so versatile. And wearable year round. Pair it on hot days with little flats or your gladiators. Add a wide belt to cinch your waist or a skinny belt just for some contrast. On chilly days add leggings and your fave vintage boots- and of course your most pash-like scarf.

Try pairing it with these sweet little flats from Sway for a simple, summery look.

Find Mike & Chris at:
Drift Denim
815 Washington St
(510) 444-8815

Get cute shoes at:
2569 Telegraph Ave
(510) 486-9940