Tuesday, September 30, 2008

Looking for a short full skirt?

Then check out this new arrival at Sway in Berkeley.

Casual and pretty, this simple cotton skirt is one that can easily be dressed up or down. And heather grey is always the perfect choice for fall.

Get it at:
2569 Telegraph Ave

Monday, September 29, 2008

This Month: Fashion Show Madness!

On October 25th, our favorite vintage boutique, The Pretty Penny, will be hosting a fashion show featuring a selection of fabulous East Bay designers. 

This month we're going to introduce you to the women behind the looks that will walk the runway and give you a sneak peak to what's to come. Stay tuned...

Sunday, September 28, 2008

All sorts of stuff going on today!

Sale! at Down at Lulus!
Everything is 25% off. Go and sell some clothes and buy yourself some snazzy new-to-you vintage!
6603 Telegraph Ave

Sidewalk Sale at the Twisters Vintage Warehouse
Hundreds of pieces for sale, including costumes, mannequins, and other amazing finds.
1052 Dwight Way

Out and About in Rockridge Festival 11-6
Check out live music, booths, fashion shows, and more.
And don't forget to swing by The Pretty Penny for live music, today at 12:00.
5488 College Ave

Thursday, September 25, 2008

Revolving Dior

Okay, okay, so we already brought you a vintage Myspace pick, but really, who can resist a shop with such a wonderful name? Also run by an Oakland gal, this lovely Myspace page serves as a shopfront for a great Ebay boutique.

And how can you resist this sailor flapper outfit? As the description in the shop suggests, it'd turn one lanky brunette into a great Olive Oil.

Go vintage at:

Wednesday, September 24, 2008

Fashion Trend of the Week: Red Lips

We've spotted beautiful red lips and pretty, pale skin popping up everywhere this fall. 

Ranging in color from siren red to berry pink, the key to this season's look is a matte finish for the lips, leaving the rest of your makeup simple and minimalist.

Skip the blush, make sure your eyebrows are defined but not too dark, and stick with minimal liner and mascara. 
And if you can't quite pull off pin-up girl red, stick with a berry-colored lip stain or try Smith's Rosebud Salve, which you can find at American Apparel.

Tuesday, September 23, 2008

Get refreshed and snazzy for fall!

Herringbone Apothecary, our favorite makeup boutique and spa, has a new masseuse and a new shipment of Kevyn Aucoin makeup to help you feel refreshed and funky for fall. Get a relaxing massage and find a new look before heading over to Cesar for a sangria and snacks.

Feel renewed at:
1527 Shattuck Ave

Facade Vintage

We just recently discovered this adorable Myspace vintage shop and are in love.  Also a duo based in Oakland (yeah for Oakland duos!) these two East Bay gals sell funky finds that aren't your run of the mill vintage.

They also just have fantastic pics of all of their merchandise and a snazzy myspace. 

Find it online at:

Monday, September 22, 2008

This week at Rock Paper Scissors

If you haven't already discovered the awesomeness that is the Rock Paper Scissors Collective in Oakland, go to one of their fun classes going on in the next few weeks:

Wednesday Sep 24: Make a totebag from a t-shirt
Thursday Sep 25: Craft night
Thursday Oct 4: Beginning knitting class and knitting circle

Check out their site for a greater list of all the goings-ons and to learn more about this great collective. Or add them as a friend on their Myspace page to get weekly updates on what they have to offer.

Now go out there and get crafty!

This Week: Our favorite Myspace friends

Since FF doesn't have a camera this week, we're going to take the opportunity to share some of our favorite Myspace boutiques. If you're feeling a little lazy and don't feel like hitting the stores, check out these online (but still local!) shops that we love.

Friday, September 19, 2008

Fashion Find of the Week

To go with our theme of fall skirt styles, our fashion find of the week is this pretty black pencil skirt we recently found at Pretty Penny. Vintage is a great resource when looking for this retro style.

Although it's basic black, the ribbing detail in the satin fabric keeps this skirt far from blah. Perfect to go with the red lips and dewey skin that is popping up everywhere this season (stay tuned next week for more on this emerging beauty trend). I promise you, my horrible photography skills don't do this lovely skirt justice.

Found at:
Pretty Penny
5488 College Ave

Thursday, September 18, 2008

Let Us Know: What Are You Wearing?

We want to know what the East Bay is really wearing. Are you sporting 90's grunge? Are you still loving leggings? Send us a pic of you wearing your favorite outfit for us to post on the site. What is your East Bay style?

Email us your pic with a description of what you're wearing. And if you bought it in the East Bay, let us know where you found it!

The Short and Sassy

While we normally like to direct you away from the dreaded chain store, we couldn't resist these adorable short and full skirts at Anthropologie

This sweet black pleated skirt has great details - it even has hidden side pockets! Pair it with a ruffled blouse and bright pumps for a sophisticated look.
And if you're looking for something a little more fun, check out this adorable silk owl skirt by Corey Lynn Calter. Pair it with a wide brown belt and a simple white top for a pretty fall look.

And the word on the street is that Magnet should be getting a shipment of skirts in asap. Stay tuned to see what surprises await us.

Get sassy at:
740 Hearst Ave

Wednesday, September 17, 2008

Fashion Trend of the Week: Plaid

This week we're going to bring you a fashion trend that we're a little apprehensive about: Plaid.

 Yes, the 90's are back with a vengeance, and stars that can barely remember melancholy days listening to Nirvana and Pearl Jam are sporting the grunge.

Fashion Forward is having a little trouble seeing how this sloppy style is going to fit in with fall and spring's tailored looks. We'll have to wait and see if this look is here to stay, or will disappear like pogs.

Tuesday, September 16, 2008

The Classic and Sexy Pencil Skirt

We're so happy this super sexy trend has stuck around from last season. From sleek looks in classic black to romantic retro, the pencil skirt can be surprisingly versatile. Pair it with a pair of spiked heels and a pretty belt for a sopisticated look for day or night. Check out the look below from Ralph Lauren's fall runway show.

from elle.com

But don't get stuck always wearing basic black. Keep your eye out for brighter colors and different fabrics this season. Our pick for our favorite pencil skirt is this beautiful wool number from Koi Suwannagate we found recently at August on College Ave.

In beautiful teal wool with lovely details, this variation on the pencil skirt looks straight out of the 40's. And did we mention it has a lovely pleat in the back? Pair it with ankle-strap heels and a pretty cardigan for a look that will carry you through the winter chill. Check out how it looked on the runway.

Find it at:
5410 College Ave

Monday, September 15, 2008

This Week: The Fall Skirt

We're back in action here at Fashion Forward and are ready to show you the best places to pick up key pieces for your fall wardrobe. The leaves are already starting to drop, so if you haven't picked up this season's hottest skirt picks - the pencil and the short, full skirt - stay tuned to find out where to find the best selection before spring hits and you're already out of date.

Pic from www.whowhatwear.com

Monday, September 8, 2008

Rumor Has It...

The Fall season brings great fashion, and of course a season of new tv shows and new episodes of old favorites. This season promises to be a good one, even for those of us without cable. With shows like Gossip Girl, 90210, and Stylista, be prepared for an onslaught of style.

Since its on air debut Gossip Girl has been a show to watch for fashion inspiration and this season promises to bring more fabulous looks to the small screen. The prep school look is big this season and easy to emulate, who doesn't like to layer sweater vests and blazers when the weather turns colder?

And, while this blogger may be more of a fan of the original 90210 90's fashions of ditsy floral print dresses and cropped jean jackets, the new 90210 offers up a view into what is hot in the L.A. fashion scene.

Also, check out this month's issue of Nylon for a dose of nostalgia with at fashion inspiration from our favorite television shows. Remember this ?

Friday, September 5, 2008


Moth Love Trunk Show today at Herringbone Apothecary!

It is Back to School Nite from 6 to 9pm.

Go, get gorgeous, and pick up some beautiful handcrafted hair accessories!
Herringbone is located at:
1527 Shattuck Ave
Berkeley, CA 94709
(510) 649-9442

Tuesday, September 2, 2008

Fashion Break

Dear fellow fashionistas,

Fashion Forward is taking a little break from reporting on the East Bay fashion scene and will only be bringing you limited content for a few weeks. You can expect trend spotting and updates on local events and sales, but our shopping trips will be temporarily postponed.

But don't despair East Bayers! We'll back soon! Check back for new content in the next few weeks.

Grace and Suzzanna
Fashion Forward - East Bay